A friend sent me the above picture and requested that I parse out why feminine armpits should smell like fruit or sexy intrigue. I asked for some further specifics regarding sexy intrigue. Imagine my disappointment that it did not smell, as I had hoped, like slim cigarettes and broken promises made in Paris, but instead like a cinnamon sugar cookie. The gauntlet has been thrown, and I shall retrieve it.
Now, one can take the expedient route and say this is just personal preference or “culture,” or one could probably write a book involving details about the history of personal grooming and perfume, cultural attitudes and expectations, the role of marketing, biological responses to scent, etc. I will attempt to pick and choose judiciously to come to an answer, but as this is not a peer-reviewed article or anything, keep in mind that this is more of my answer as opposed to “The Answer.” In order to do this properly, I’d also have to try to disprove my theories, hence the possibility of a book-length answer. I’m just going try to keep this simple.